A few thoughts on Microsoft’s recent AI-PC and Surface announcements:

1. It’s weird to describe the new Surface Laptop as “outperforming” the MacBook Air. I know the Apple Silicon launch gave that laptop new performance chops, but the Air set the consumer laptop standard for years before that with middling Intel chips. It was a success because it nailed the fundamentals, namely great battery life, the right form factor, and a great trackpad. Microsoft must be confident in its performance because it isn’t claiming the Surface laptop will be thinner, lighter, offers better web-browsing battery, or a brighter screen.
2. To the Surface Laptop’s credit, it looks great, has better I/O (a card reader on the 15-inch version!), offers removable SSDs, and doesn’t think variable refresh rates is a pro-level feature.
3. It seems like the moment is here for Windows to succeed on Arm processors. Microsoft has it’s OEM ecosystem all ready to fire with Arm as a platform. More importantly, the software support will be there too.
4. Let’s assume that Microsoft and its OEMs have figured out a killer Arm platform. Let’s take better performance than Apple’s M3 as a given. Great. Apple definitely got a lot of people to upgrade Macs with the release of M1. But did it actually move any market share? It doesn’t seem like it. Apple grew PC market share about 1.5% from 2015 to 2023. There’s much more variability within the Windows OEM ecosystem quarter to quarter than what Apple could achieve with a breakthrough processor. So even if it’s framing this as a blow to Apple, Microsoft… doesn’t care?
5. The bigger question is what does this new class of Windows PC look like in the next 2-4 years. I imagine the first generation of these machines will all be very similar, based on the same platform with virtually the same components. Will this just be OEMs waiting on Qualcomm’s chip release cadence? Will x86 PCs become budget options that you’re mad your parents bought at Best Buy without calling you first? Apple may still have a distinct advantage with product selection simplicity. Although as said about, none of that really seems to translate to market share.
6. I keep thinking about this.

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Lomography often gets chided by some in the film photography community. The rub is usually something like they make cheap overpriced cameras for hipsters and rebrand Kodak films at a markup. And while the company’s brand is more focused on casual and experimental users, I think this whole perception does a grave disservice to their place in the film community.

The company just released a new 110 film camera. It is not overstating it to say that the 110 film format only still exists because of Lomography. They are the only company producing the film at scale. Up until now that kept old 110 cameras in use. But now they are helping to keep the camera supply available. And while the cameras aren’t dirt cheap, the prices seem fair for a brand new camera with warranty with a decent amount of features. And just look at it! Lomography has never lacked for style, but the Lomomatic 110 looks a step above their usual efforts.

As I said in my review of the Lomo LC-A 120, Lomography continues to invest significantly in R&D, on both the film and camera supply side. The past few years have seen an explosion of DIY and 3D printed camera. These are great, but rarely come with something like a warranty, and often still rely on vintage lenses or other parts to really work. 110 film might not be my thing, but it’s really impressive to see Lomography invest significantly in what can only be described as a niche within a niche.

I’ve got something of a soft spot of 110 cameras. My family wasn’t into photography, so we had a number of these simple 110 point and shoots growing up. The whole format wreaks of nostalgia for me. I remember playing with one, firing the shutter with the back open to see how quickly it would open and close.

Two years ago I pledged to focus on buying new cameras as a way to further support these efforts. This almost necessitated I go with Lomography. I’ve bought the LC-A 120 and LomoGraflok (to use with my Cameradactyl Rex). I’m now more focused on trying to reduce my camera kit for more focus, I’m more than happy to keep supporting this company, especially when I see them investing like this. I’m assuming this makes some sort of business sense for them, but I’m grateful for these film lunatics.

CNET was one of the foundational sites for me in my early interneting. It had high-volume and high-quality articles across the tech landscape. It was early to web video (even when my dial-up did not allow me to enjoy it without an hour long buffering session) and podcasts. I learned how to build a PC from one of their videos and solved a lot of tech support challenges.

But in the 2010s it largely fell out of my browsing habits. The home page, once a place of discovery, was bloated with pop-up videos. I’d read a few articles of note in my RSS feed but much more frequently looked at other options. The Verge, among many other sites, once derided for using “bloggers,” now turning out top tier journalism in CNET’s nadir.

The struggles of CNET under CBS Interactive ownership aren’t anything new. Essentially I like the work from a lot of their staff, but it became packaged in an increasingly unpalatable site. But one thing CNET offered that no other site could touch is their long track record of coverage. Internet Archive has captures of the site back to 1996. That’s an incredible resource and a proud legacy.

However that is getting increasingly difficult to access. I recently tried to look up past winners of “Best of CES” awards. These used to be handled by CNET, before being handed to Engadget in the early-2010s. This came after the site took back an award from Dish because CBS was suing it.. But there doesn’t appear to be a comprehensive list of winners by year, either from CNET, Engadget or the CTA.

So I decided to put that list together, just for my own edification. Engadget doesn’t have a great search, but it’s usable enough. However I noticed on CNET that there is no search box anymore. It’s not at the top of the page or in the footer. It doesn’t appear on the site map. cnet.com/search goes to a 404 page. When did this happen?

I assumed the loss of search must have happened when the site launched a big redesign in 2022. Or maybe when Red Ventures bought the company in 2020. Oddly, the death of search at the company followed neither of those milestones, at least directly.

After some digging on the Wayback Machine, I found that the search icon disappeared from the top of CNET’s homepage way back on May 24, 2019. This didn’t actually kill search, just made it invisible from the front page, the search page was still online and seemingly functional. The actual loss of search functionality came much later, under Red Venture’s ownership. The search page started returning 404 pages as of November 15, 2022. The Wayback Machine only indexed the page twice since then, with the same result.

It’s not too surprising CNET turned off search. It’s the same site that also planned to delete archives to improve it’s SEO. While it might be easy to get nostalgic in CNET’s place in tech media history, clearly that’s not a priority for its current ownership.

Maybe there still is search at CNET, but it is completely obscured to someone actively looking for it. I even tried creating an account on the site, which seemingly doesn’t do anything. I didn’t even get an account confirmation email. But it didn’t reveal search to me. If I missed it, please let me know.

Interestingly, CNET France, CNET Japan, and CNET Korea all feature search on the top of their homepages. CNET Germany redirects to ZDNet.

We’ve reached the point of 90s nostalgia that I’m shocked when there’s something from the era has escaped the capitalistic urge to sell the memory back to me. One random toy/gadget recently popped back into mind and it seemingly will remain in the dustbin of the 90s, the humble Yak Bak. This was a solid state voice recorder that let you play back a short recording. The later models added effects and had build-in sounds. Much like the low end samplers of the era, you were required to put fart sounds on them.

I think the ads at the time tried to play off the novelty of the tape recorder from Home Alone 2. I got one for Christmas as a kid and was both fascinated by it and never quite knew what to do with it. One of those gadgets they can sort of make look cool in the commercials but ends up in a junk drawer.

However I recently had the urge to acquire one for my son. He loves when audio gets cut off when you’re turning off the TV or music. He thinks its hilarious and will repeat it for days on end. So he might actually get some enjoyment out of the short recordings from a vintage Yak Bak.

Sadly I was surprised to see that the Yak Bak revival has never come to pass. There were surprisingly few models on eBay and not even a ghost brand to sell me a Alibaba knock-off could be found online. I can completely see why. Even when I had one in the 90s, I knew the voice recorded in Windows 95 did the same thing much better. When you have a voice memo app on every phone, it’s hard to make a nostalgia case for the Yak Bak.

So Yak Bak, I only sort of mildly liked you back in the 90s, and now you’re a utility phone app. So I guess I should give my son an old tape dictaphone instead.

The spatial video aspects of the Vision Pro have been a big question for me since Apple previewed the headset. John Gruber wrote up the most detailed look at how the feature will work with footage shot on an iPhone, so I was intrigued. But it leaves me thinking how Apple will actually market this.

Now I have no doubt in Apple’s marketing machine. It’s made Titanium a major selling point for the iPhone 15 Pro, so anything is possible. But I think the company may have something of a HomePod problem with the device and spatial video specifically. How do you get people to experience it?

I was never bullish on the HomePod because audio quality is remarkably hard to sell to consumers. Everyone can say their stuff sounds great, and when you’re in Target looking at a speaker or buying online, there’s no way to compare sound quality. Similarly, how do you show the spatial video of the Vision Pro?

Gruber described the fitting process for the headset as significantly refined but still cumbersome:

There are a few steps where you’re presented with a series of dots in a big circle floating in front of you, like the hour indexes on a clock. As you look at each circle, it lights up a bit, and you do the finger tap gesture. It’s the Vision Pro’s way to calibrate that what it thinks you’re looking is what you actually are looking at. Once that calibration step was over — and it took just a minute or two

That’s not the worst and the Wii sold millions of units with a much worse calibration experience. But still, the retail experience needed to get someone to try out spatial video seems steep. That’s non trivial for an extremely expensive device.

I thought at first the iPhone 15 Pro spatial video feature would be significant for the Vision Pro. But I didn’t realize the feature would be limited to landscape video. While I can be a snob and say that’s the only way to shoot video, the reality is vertical has won. It’s the de facto standard. When I’ll shooting with a phone, it’s now weird to shoot landscape. It makes sharing video harder since it will invariably be consumed on a phone.

The idea with special video capture on an iPhone is that you’d create this library of content that you’d get a value add experience when buying a Vision Pro. It solves the content problem. But not when it requires you to shoot in a way that has less utility now.

That being said, the Vision Pro is clearly being positioned as an early adopter device. But I’m curious how Apple pivots the device to a general market. Outside of the high launch price, I’m not sure what’s the feature that grabs people. Apple has overcome this before. The Apple Watch launched without a real use case and then doubled down on health and fitness tracking to great effect.

I guess I don’t see spatial video being the thing that gets people to buy the device. Generally people care much more about convenience than quality. Smartphones decimated the point and shoot camera market not because they were better but because they were supremely convenient. Spatial video (and the Vision Pro in general) seems inherently inconvenient.

The Humane AI Pin is genuinely weird. I don’t want to diminish it because of that. In fact, it’s incredible rare in the tech gadget space. This seems like something genuinely novel in an age where everything is a glass slab. I am genuinely confused by it because we rarely get to grapple with anything truly unique.

Introducing Humane Ai Pin from Humane, Inc. on Vimeo.

Which is not to say that is seems good. In fact, I’m struggling to see the use case. Because in its current state, it’s an accessory, not a phone replacement. And then at that point, what is it doing better than my phone? The camera will assuredly be worse (video is unavailable at launch is a major red flag). I suspect the battery life will be bad (you don’t ship multiple batteries with a device unless users will need them). It is a worse entertainment device since it cannot do video by its nature and I imagine streaming service support will be lacking at launch.

Those are major issues.

The benefit is you get a device optimized to work with an LLM. Any notably in a space evolving so fast, not any LLM, but rather OpenAI’s GPT-4. Which if I had to pick one, is the one I would pick. But it seems to be betting on a winner in a very quickly moving space. To be fair, so is Microsoft, so it’s probably not that big of an issue.

But effectively the device argues its optimizations to get content in and out of GPT-4 will be worth $700 and a monthly service contract. When you are almost assuredly going to have to already still maintain that same pricing model for a phone. A phone which can also already access these same model through apps, and increasingly voice assistants. And maintain all the advantages I’ve already outlined above.

But I don’t want to say that the device is a surefire flop. I don’t want to be the Windows Mobile guy in 2007 pointing out that the iPhone can’t even do copy-paste. Every piece of coverage about Humane goes on at length about the legacy of their founding team, particularly their deep roots at Apple. Since I haven’t played with it, maybe LLM integration is truly groundbreaking, seamless to the point that I don’t need a phone in my pocket.

But then I think about how does that Pin keep me entertained in a waiting room. Will it track my health information? Do I want to dictate every interaction? I can’t answer those questions.

The thing is, I want this to be a start of more hardware innovation. I don’t want the smartphone to be the terminus of every software innovation. I want weird wearable to find their market until I find one that blows my mind. I just don’t think this one is it… right now.

Polaroid just announced the I-2, a high-end instant camera like they haven’t made since the venerable SX-70 or SLR 680. Lomography has done this with Instax instant cameras for a while, but basically your options for Polaroid film were to buy a 40-50 year old camera and hope for the best. Might by most excited for external flash syncing. One thing that’s weird, Polaroid says the lens is sharp, but seems to go out of its way to not say if its glass or plastic. I imagine if it was glass, they’d crow about it.

But this seems to be another example of companies realizing that the camera supply might be something there is economic incentive to address. For years, it was hard to invest the R&D into building a camera for a very limited market, given that the cheaper used cameras available are often more technically advanced and reliable. But we’re hearing that Pentax and MiNT are designing new 35mm film cameras. So clearly they see a tipping point as a market opportunity.

This also comes as we’re starting to see the supply chain crisis subside for actual film production. Kodak stock actually seems somewhat reflective of demand as of late, with some actual price cuts coming after years of not insignificant increases.

But Polaroid, a company sometimes chided for being too much of a brand and less of a “serious film company,” is actually making a high end camera. What a time to be shooting film!

I’ve seen a little bit of Android versus iPhone talk come up lately. MKBHD recently did a video on it, and it’s balanced and well considered like most of his takes are. I guess I’m mostly a single issue voter on this. As long as there is relative parity when it comes to cameras and usable performance, software support will keep me in iOS for a long time.

I bought an iPhone 8 soon after my son was born. I remember standing in a Sprint store and trying to keep a baby occupied while the rep took forever to port numbers over and set up a family plan with some friends of ours. It was interminable. My son is now in Kindergarten. The phone runs the latest version of iOS. I couldn’t say nearly the same thing if I had bought a Galaxy S8 or Pixel 2 that same year.

I used Android from 2011 until 2016. I was a power user. Set up Tasker automations. Rooted and ran Cyanogen. I put Android on an HP Touchpad. I bought a Samsung Galaxy Nexus a year after it came out. I knew it was not a good phone then, but I wanted that Google-direct Nexus experience and was willing to put up with a bad camera and horrific early-4G battery life to do it.

The Android phone I liked the best was my last, a Droid Turbo. It had a cool kevlar back, Motorola put in some meaningful customizations (wrist twist to open camera is great). Battery life was decent. The camera was…. a mid-teens Android camera. The downside? Software support. While it did get updates to two Android versions (actually good in that time), it was consistently a year and a half behind the current Android release.

Compare that to my wife’s iPhone. It got 4 major OS updates in its lifespan, delivered same day the OS hit general availability. It got security updates for years even after she upgraded to the iPhone 7 in 2016. See an old device keep getting the new software hotness while my Android phones remained entirely forgotten pushed me over the edge. I know the situation with Qualcomm drivers makes it a nightmare to provide long-term software upgrades for OEMs. I know Samsung and Google have gotten better, promising 3-4 years of OS upgrades on flagship phones. But as a consumer, I kind of don’t care about that. Not my problem, figure this out if you want me as a customer. I know if I buy an iPhone, I will get better software support long term.

I have an iPhone 12 Pro Max now and don’t see any reason to upgrade any time soon. It performs well enough, the camera is still great (if a little too HDR happy), and the battery life remains serviceable. When I do upgrade, either my parents will get it or it will turn into a car toy for the kids. But unless Android OEMs meaningfully differentiates on hardware from iOS (maybe a really killer foldable experience), I’m a single-issue phone buyer.

Where I’m Going

So I haven’t done a great job of announcing it, but I officially started a new job today! For the past three years I’ve been working with David Spark to launch and run the Cyber Security Headlines podcast. I’ll be taking a full time job with the CISO Series as a producer, working on helping to run their existing shows and other content and giving David Spark time to help create some new exciting stuff on the network.

I’m truly excited for this opportunity! I’ve gotten to know a lot of the team over at the CISO Series working freelance for David and it’s nice to know you’re coming into the place with top notch people already in place. Having already seen the roadmap for where the CISO Series plans to go, I can’t wait to help make that happen. It’s a whole new world brimming with challenges and opportunities.

Where I’ve Been

This of course means I’ve had to leave full time employment with the Daily Tech News Show family. I’ve been “officially” involved with Daily Tech Headlines since 2016. Tom Merritt founded the show, but asked me to help out with some light writing for it since day one. Since then he graciously found ways to gradually roll me into the show, until I became the regular host in 2021.

I say “officially” involved because I had probably been nagging Tom, Sarah Lane, Jennie Josephson and production staff through email for at least a good six years before that. Besides emails in with comments on their most recent episode, I also sent in enough show suggestions that Tom just told me to do my ideas and he’d see how they could be incorporated. It may sound silly, but having someone tell you to just go do something, get out of the self-nullifying “planning” stage and just do the thing, was incredibly liberating. That bit of advise proved so powerful in my life.

In A Career

It doesn’t seem too long ago that I wondered if I’d ever have a career, or just bounce from jobs I didn’t really like. I spent a good six years after a shorted college stint working a dead end data entry job at a law firm. There didn’t seem to be a path forward from that, just more of the same. Podcasts helped pass the time in those years. Truly they were an escape from office drudgery. The only downside were they made it tolerable enough to stay. I started doing college radio production at WRUW in those years, with a notion that it would be nice to get paid to do that kind of stuff. But it never seemed realistic.

Doing podcasts, my own, DTNS, DTH, seemed like a good hobby at first. One I enjoyed and was happy to do. But somehow, I’ve ended up with a career in podcasting. I’d like to say it came from hard work, keen industry instincts, or just having some golden pipes, but none of it would have been remotely possible without Tom Merritt continually opening doors for me. I am eternally grateful for his mentorship and friendship. I hope one day I can pass along those same things to other people coming up in their careers.

END: Navel Gaze Reflection

Oh but don’t worry! I still plan to write up tech thoughts on this blog. I still plan to regularly guest on DTNS (Roger Chang’s scheduling permitting), and I’m still producing It’s a Thing with Tom and Molly Wood!

Sometimes life is very weird and you get to do a lot of cool things with cool people.

When Intel announced it was discontinuing its diminutive NUC PCs last week, my first thought was why hadn’t Intel made this an open design spec years ago. Well it looks like they are doing just that. It’s giving Asus a non-exclusive license on its designs, opening the door for other firms to jump on board.

Intel doesn’t make money on PCs, its a chip company to the bone. It never made any sense why they made the NUC lineup, other than to show OEMs what was possible with its silicon in a very small form factor. Don’t get me wrong, Intel has made some cool NUC units over the years. They had some potential as console-sized gaming PCs, especially the AMD graphics collab with its Hades Canyon version.

When I worked for Gestalt IT, my boss loved to run our office infrastructure off of these little NUCs. They were quiet, reasonably powerful, and surprisingly configurable. Plus if you waited a few chip generations, the price was right. I also know they’ve found a niche in the HTPC market, and just people like the form factor. There’s already a flourishing tiny-PC market out there, but hopefully we’ll see a few OEMs keep the NUC designs alive.

The recent trend to make all software a subscription is irksome. I am sympathetic to the fact that this does make software more immediate accessible. I well remember my college days where Adobe’s Creative Suite was priced well out of reach. At that time, I would have welcomed a Creative Cloud subscription option. But the industry seems increasingly bent on making these the mandatory model.

One piece of software I use all the time seems to split the difference nicely. I use VueScan from Hamrick Software for scanning film. For a scanner, I use a Pacific Image PrimeFilm XA, and while it comes with a license for a free Silverfast scanning suite, my shift to Apple Silicon meant I needed to pay for a newer version. VueScan essentially provides third-party scanning suite and drivers for a while variety of scanners, many of them out of support. So if nothing else, I like supporting a company helping to keep these old machines out of a landfill.

In terms of obtaining the software, VueScan has a sweet spot. You can either buy the software outright, with a guarantee of a year of software updates and perpetual usage. Or you can pay an ongoing subscription. There’s also a free trial that watermarks all your scans. For an old scanner like this, I like that I can support this company, but I’m not on the hook for bug fixes for something that I likely don’t need. But in the event I run into compatibility issues with a new machine down the line, likely I can pay for a newer version of VueScan that will work.

VueScan isn’t perfect. I wish they didn’t put film scanner functionality behind their most expensive licensing tiers (the lower tiers are more designed for old flatbeds). Its UI is Audacity-esque. But given the fairly niche market for this, I don’t blame them. I’m at the age where I appreciate the economies of software development. The ecosystem works only if devs are fairly paid for their work. But that also doesn’t mean I want to have to constantly pay to keep any software functionality. VueScan seems like a good model to give users meaningful choices.

Twitter rolled out ad-revenue sharing and the setup of it is unique:

“This means that creators can get a share in ad revenue starting in the replies to their posts,” a Twitter help article published today reads. “This is part of our effort to help people earn a living directly on Twitter.” Musk tweeted today that payouts “will be cumulative from when I first promised to do so in February.”

Not Just Consumption

Twitter came late to this game. YouTube has been doing this for years, TikTok and Snap both run similar programs with short form video. Still at least it beat Instagram to launching something.

But the format of the program is novel. All these other systems focus focus on consumption. Now creators know that engagement leads to better algorithmic visibility, which directly feeds views. But still, the onus for that is on the creator, it’s not baked into the program itself. Twitter is directly saying that mere tweet consumption isn’t enough to monetize. Instead users must literally spur more tweet creation for the program.

A Moderating Influence?

For another company, I might suspect this as a backdoor way to motivate creators to moderate their own comments. After all, if you’re monetizing based on ads run in replies, you’d want to keep those replies brand friendly. Twitter has run fast and loose with moderation since the Musk takeover, so not sure if that’s the case with this program. Still given how drastically the company cut costs, I wouldn’t be surprised if they see it as a potential benefit.

Also this whole system seem to just feed into the most blatant engagement hacking. Looking at Twitter’s Creator Monetization Standards, I don’t see anything in there that would prevent someone from doing legit giveaways of cash to just feed enough comments to qualify for ad-rev share. Good for the creator, but not sure how much value that gives Twitter long term.

Sometimes the internet can still be fun. Recently I saw a thread going around on Bluesky, people sharing their favorite albums with black and white covers (I first saw Anil Dash share the post, which of course featured this gem by Prince. It’s a completely arbitrary distinction and also insanely fun to think about. Here are the ones I shared:

When I Said I Wanted To Be Your Dog

I mean we had to start with a Jen’s Lekman album right? This isn’t my favorite Jens album, but every time I revisit it, I’m shocked how well formed his songwriting sensabilities are for a debut release. That’s what was so striking discovering his music in my days at WRUW, he seemed so fully formed as an artist. “Tram No. 7 To Heaven” is kind of the perfect thesis statement for his early career. “Julie,” “You Are The Light,” “Higher Power” were all in the soundtrack to my 20s. (Is this album cover technically sepia? Yes)

Blur The Line

This album had me hooked from the start. “Oh God” is one of those songs that’s just perfect. Evocative and challenging lyrics, a glorious build, a bluesy rhythmic structure. I was onboard for whatever else was in store on this album, and it doesn’t disappoint. There’s something so wonderfully gritty in this album. There isn’t an ounce of romanticism in this alt country classic. Just glorious songs with a hint of twang and the piecing voice of the late Jessi Zazu.

Lost Themes

This album is pure kitsch. Expect a lot of chunky 80s synths, swirling arrangements, and driving dirges. I’m kind of a sucker for soundtracks to nonexistent movies. There’s something about trying to mentally place the music into a scene that adds a fun element to it. Lost Themes is just so darn specific, the perfect accompaniment to some imagined Carpenter gloom.

Tramp

I usually don’t enjoy albums so unblinkingly serious as Tramp. But Sharon Van Etten’s voice just melts me on some of these tracks. It’s not an album I can put on all the time, but when it hits, it hits hard. Her duet with Zach Condon on “We Are Fine” is exceptional.

I’d probably pick different albums on a different day, but no regrets with these picks.

Tanking or declining?

This tweet from Cloudflare’s Matthew Prince is making the rounds on social.

Twitter traffic tanking. https://t.co/KSIXqNsu40 pic.twitter.com/mLlbuXVR6r

— Matthew Prince 🌥 (@eastdakota) July 9, 2023

My problem with it is, the chart shows DNS ranking not traffic. It’s a dramatic drop, but given the modest scale of the y-axis, could be seen as a little misleading. Especially when Cloudflare offers actual traffic numbers. This is what they look like for Twitter over the last six months.

No Dignity in Journalism

I’m assuming Martin Pengelly went to a good school, studied hard, worked his way up through newsrooms to get to be the breaking news editor for The Guardian. Then he found himself writing this:

Twitter owner calls Facebook founder a ‘cuck’ as rancour grows over launch of Threads, a competitor to Musk’s network

Twitter owner Elon Musk has suggested he and Mark Zuckerberg should have “a literal dick-measuring contest” in the latest broadside aimed at his rival billionaire.

In a message inspired by the Meta chief executive’s launch last week of Threads, a Twitter competitor, Musk added a ruler emoji.

Using a slang word for “cuckold”, popular in rightwing circles as a term of derision, he also wrote: “Zuck is a cuck.”

Threads is a legitimately interesting development. Any platform that grows to 100 million users in a week in a gigantic story. But now we get the pabulum always associated with Musk. Somehow this makes him challenging Zuck to a fight quaint in comparison.