Rich Stroffolino

DNS Rank Vs Traffic

Tanking or declining?

This tweet from Cloudflare’s Matthew Prince is making the rounds on social.

Ooooo a chart that shows a big drop! I am intrigued.

My problem with it is, the chart shows DNS ranking not traffic. It’s a dramatic drop, but given the modest scale of the y-axis, could be seen as a little misleading. Especially when Cloudflare offers actual traffic numbers. This is what they look like for Twitter over the last six months.

These show a slow decline with a precipitous drop-off in the last week. Which is not great for the company either. It just seemed weird for Prince to specifically reference traffic, but not link back to the figures from his own company that support his statement.